Tana is one half of design studio Akin and online store Dogdogdog, in partnership with Emma Kaniuk.

Tana Mitchell is an award-winning independent designer with over 20 years experience across the cultural, commercial & corporate sectors. Her focus is the generation of strategic ideas expressed with intelligent design solutions — from brand identity & experience through to publication, packaging, web, interior & industrial design. With an unwavering passion for the big idea right through to a hawk-like focus on the minutiae of applied design, Tana drives & maintains creative excellence. 

Tana has created & developed many well-known New Zealand brands including Britomart, Monteith’s, Air New Zealand & Methven. Tana has also worked in London, Berlin & New York where she has developed strategic design concepts for Hersheys, Citibank, Quirky & Raindog Films. Her work has received many DINZ Best Awards including the stringer prize {purple pin} & has also been recognised internationally by the D&AD, Designweek, Wallpaper Magazine.


Akin is a strategic design studio dedicated to creating simple and smart brand solutions that grab people’s attention and hearts. We love what we do and love working with people that love what they do. We strive to make things simple, smart, helpful, beautiful and fun; to think before we do; to work with people, not for people; to create work that upends expectations; to be part of change.

We approach every project with a healthy dose of curiosity. We believe that to solve a problem you need to talk about it. And we believe in doing all of these things together, forming meaningful partnerships with like-minded people to grow strong brands that deliver on business objectives. Your success is our success.

If you’d like to meet up, drop me a line.