In 2004 Cooper & Co committed to renovating and reconstructing the long-since abandoned, increasingly derelict, downtown Auckland precinct, Britomart. The precinct required a brand to express and promote its revitalisation, a brand that could develop alongside the site.
Our research revealed that ‘people’ not ‘paint’ rebuild communities so a long-term strategy to stay open and engaging throughout re-construction was put in place. By creating events, happenings, parties, spectacles, installations and exhibitions, Britomart stimulated an ongoing and meaningful ‘Cultural Exchange’. We positioned this idea at the heart of Britomart’s brand.
The Britomart brand has soul, it’s cool and bold (sometimes a little brash) — it uses everything in it’s power to stimulate a conversation, to get noticed, to interrupt your day, in a nice way.