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We worked with GIB® to reestablish them as a single-minded, iconic New Zealand brand. While the GIB® logo was highly recognised and holds a lot of brand equity, the wider brand had become fragmented and eroded over time, undermining their business success and proposition of ‘building with confidence’. Based on insights gathered through the audit process our recommendation was to bring GIB® back to its roots. We achieved this creating a consistently simple, functional, modern New Zealand brand that talks to all sectors, from specifiers to homeowners. We have been working with GIB® for the past couple of years to implement the refresh across the business — from business cards and PPT templates, to technical literature, packaging, vehicle livery, swag, website and trade show events.