Research informed Methven, a 100 year old tapware manufacturing company, that the purchase decision in the bathroom was made almost exclusively by women. This coupled with a strategic shift towards empathic user-centered product design revealed the need for a brand overhaul and new market position. The single organising idea ‘Sensory Revolution’ was employed to drive the business forward strategically in one direction and in so doing strengthen the brand’s position and awareness whilst defining and differentiating the Methven brand from its competitors.
No longer limited by tapware, Methven now delivers innovative bathroom experiences that awaken the senses. The idea of ‘Sensory Revolution’ is captured through a powerful design vocabulary that is applied across every touchpoint of the Methven experience. The brand expression evokes the senses at every touchpoint through texture, language, scent & sound.