The Grid AKL Innovation Precinct
Built strategically around the pillars of ‘Connect/Build/Energise’ the brand expression had to be solid yet flexible in order to grow and mature with the precinct. The graphic system was therefor built upon a flexible grid determined by the precinct’s physical footprint. The grid creates an underlying structure for the brand identity system, a solid foundation on which to build a series of expressive signature patterns. The patterns are anchored by a bold, simple logo and a bright, energetic colour palette.
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